Designing Style Guidelines For Brands And Websites

by Kat Neville
July 21st, 2010

A website is never done. Everyone has worked on a project that changed so much after it launched that they no longer wanted it in their portfolio. One way to help those who take over your projects is to produce a style guide.

Edward Tufte once said: “Great design is not democratic; it comes from great designers. If the standard is lousy, then develop another standard.” Although there’s no stopping some clients from making their website awful, by creating a style guide, you’re effectively establishing rules for those who take over from you.

10 Principles Of Effective Web Design

by Vitaly Friedman
January 31st, 2008

Usability and the utility, not the visual design, determine the success or failure of a web-site. Since the visitor of the page is the only person who clicks the mouse and therefore decides everything, user-centric design has become a standard approach for successful and profit-oriented web design. After all, if users can’t use a feature, it might as well not exist.

Five More Principles Of Effective Web Design

by Vitaly Friedman
April 24th, 2008

Web design has significantly improved over the last years. It’s more user-friendly and more appealing today — and there is a good reason behind it: over the years we’ve found out that design with focus on usability and user experience is just more effective. Modern cut-edge design isn’t filled with loud happy talk and blinking advertisements. We’ve learnt to initiate the dialogue with visitors, involve them into discussions and gain their trust by addressing their needs and speaking with them honestly and directly.

7 Essential Guidelines For Functional Design

by Dustin M. Wax
August 5th, 2008

Look at what you’ve made. Beautiful, isn’t it? But does it work? For whom does it work? Of course you can use it, but can anyone else? In short, is it functional?

At the heart of every piece of practical design, whether it be a website, product package, office building, manufacturing system, piece of furniture, software interface, book cover, tool, or anything else, there is a function, a task the item is expected to perform. Most functions can be achieved in a variety of ways, but there are some basic elements a designer needs to take into account to create a product that best fulfills its intended function.

These are the elements of functional design, the process of responding to the needs or desires of the people who will use an item in a way that allows their needs or desires to be met. Functional design is both an outcome and a process. As an outcome, it describes products that work well to perform their assigned tasks; as a process, functional design is a set of practices guided by the principles that produce that positive outcome. (Functional design is also a computer modeling technique, but that’s not what we’re discussing here.)

Die 7 Prinzipien effektiven Webdesigns

Gutes Webdesign? Was ist überhaupt gutes Webdesign?
Nett aussehend? Verkaufend? Dem Kunden gefallend?
Für mich ist ein Webdesign gut, wenn es effektiv ist.
Was ist aber „effektives Webdesign“?

Design Principles: Visual Perception And The Principles Of Gestalt

Part 1

In 1910, psychologist Max Wertheimer had an insight when he observed a series of lights flashing on and off at a railroad crossing. It was similar to how the lights encircling a movie theater marquee flash on and off.

Design Principles: Space And The Figure-Ground Relationship

Part 2

If you see graphic design as a process of arranging shapes on a canvas, then you’re only seeing half of what you work with. The negative space of the canvas is just as important as the positive elements that we place on the canvas.

Design is an arrangement of both shapes and space. To work more effectively with space, you must first become aware of it and learn to see it — learn to see the shapes that space forms and how space communicates. This is second part of a series on design principles for beginners. The first part covered an introduction to gestalt; the rest of the series (including this post) will build on those gestalt principles and show how many of the fundamental principles we work with as designers have their origin there.

Design Principles: Connecting And Separating Elements Through Contrast And Similarity

Part 3

Similarity and contrast, connection and separation, grouped and ungrouped are all ways to describe the varying sameness and difference between elements. Based on the information they carry, we’ll want some elements to look similar, to indicate that they are related in some way. We’ll also want to show that some elements are different and belong to different groups.

Key to showing both is the visual characteristics of elements and their relationships. If two elements are related in some way, then they should show similar visual characteristics. If the elements are different, then they should look different.

Design Principles: Visual Weight And Direction

Part 4

Every element on a web page exerts a visual force that attracts the eye of the viewer. The greater the force, the more the eye is attracted. These forces also appear to act on other elements, imparting a visual direction to their potential movement and suggesting where you should look next.

We refer to this force as visual weight and to the perceived direction of visual forces as visual direction. Both are important concepts to understand if you want to create hierarchy, flow, rhythm and balance in your composition.

Design Principles: Dominance, Focal Points And Hierarchy

Part 5

Has a client ever asked you to make the logo bigger? Maybe they asked that just after you completed their request to make a heading bigger. The new heading stands out, but now the logo is too small in comparison and isn’t getting noticed. The clients wants to make the logo bigger.

Design Principles: Compositional Flow And Rhythm

Part 6

When someone lands on a page of your site what do you want that person to do? Where do you want them to look? What information do you want your visitors to notice and in what order?

Ideally, you want people to see your most important information first and your next most important information second. You want potential customers to see the copy that will convince them to buy before they see the “Buy Now” button. You want people to be presented with the right information at the right time, and one way to do that is to control the flow of your composition.

Design Principles: Compositional Balance, Symmetry And Asymmetry

Part 7

A balanced composition feels right. It feels stable and aesthetically pleasing. While some of its elements might be focal points and attract your eye, no one area of the composition draws your eye so much that you can’t see the other areas.

Balancing a composition involves arranging both positive elements and negative space in such a way that no one area of the design overpowers other areas. Everything works together and fits together in a seamless whole. The individual parts contribute to their sum but don’t try to become the sum.

Responsive Web Design – Teil 1: Grundprinzipien

Geschrieben am 12.09.2012 von Nicolas Bruggmann

Responsive Design steht für einen neuen Ansatz der Designentwicklung. Statt das Layout für eine fixe Grösse zu gestalten, berücksichtigt das Design die Vielfalt der Auflösungen und Endgeräte. Konkret heisst dies: Die Website-Installation identifiziert das jeweilige Endgerät und passt die Anzeige an die verfügbare Bildschirmauflösung an. Inhalte werden entsprechend positioniert, Texte und Bilder neu skaliert. Dabei wird über alle Endgeräte ein einheitliches Design gewährleistet, so dass der Besucher beim Gerätewechsel die Bedienung der Website nicht neu erlernen muss. Damit dies funktioniert, verwendet Responsive Design folgende Grundprinzipien.

Leadership doesn’t have a one-size-fits-all definition. There are many different leadership styles in management and each plays an important role when it comes to building productive work teams. We can all identify leaders in our lives that stand out as visionaries, others as strategists, and still others as motivators or peacemakers. The list goes on and on. As is often the case in individual departments or in organizations as a whole, no single leader embodies all leadership styles in management and thus will always be more successful at building teams when surrounded by managers with different but just as effective leadership styles.

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