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Displaying items by tag: Idee
MonOct12

Synektik – mit Analogien zu neuen Ideen

Die Analogietechnik kurz vorgestellt

Bei der «Visuellen Synektik» überträgt das Kreativteam zufällige visuelle Reize auf die Aufgabenstellung, wodurch sich ihr Blickwinkel verändert und der kreative Prozess gefördert wird. Der Ursprung dieser Technik ist die «Synektik», eine Analogietechnik, die 1944 vom Amerikaner William Gordon auf Basis intensiver Studien über Denk- und Problemlösungsprozesse entwickelt wurde. Beide Methoden eignen sich, um neue Ideen für Produkte, Kampagnen oder Verpackungen zu finden.

FriOct09

Synektik

Die Synektik (Synectics) Methode basiert auf Brainstorming, ist jedoch ein bisschen weiterentwickelt und etwas anspruchsvoller. Der Verlauf ist komplizierter im Vergleich zum Brainstorming, dafür liefert Synektik etwas genauere und detaillierte Problemlösungen.