Vitaly Friedman

Vitaly Friedman loves beautiful content and doesn’t like to give in easily. Vitaly is writer, speaker, author and editor-in-chief of Smashing Magazine. He runs responsive Web design workshops, online workshops and loves solving complex UX, front-end and performance problems in large companies. Get in touch.

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Five More Principles Of Effective Web Design

by Vitaly Friedman
April 24th, 2008

Web design has significantly improved over the last years. It’s more user-friendly and more appealing today — and there is a good reason behind it: over the years we’ve found out that design with focus on usability and user experience is just more effective. Modern cut-edge design isn’t filled with loud happy talk and blinking advertisements. We’ve learnt to initiate the dialogue with visitors, involve them into discussions and gain their trust by addressing their needs and speaking with them honestly and directly.

10 Principles Of Effective Web Design

by Vitaly Friedman
January 31st, 2008

Usability and the utility, not the visual design, determine the success or failure of a web-site. Since the visitor of the page is the only person who clicks the mouse and therefore decides everything, user-centric design has become a standard approach for successful and profit-oriented web design. After all, if users can’t use a feature, it might as well not exist.